A strong value proposition enables service providers to position their services in the
market. Value proposition clearly communicates the benefits of their services and can provide a competitive advantage over other service providers.
Patterns are usually used by service providers to generate the value proposition of services. Pattern is defined as a design or a model that helps simplify the delivery of a complex service. To create a pattern, you first identify the customer's needs.
You then break down the service by asking two questions:
- What tasks does the service include?
- And how can it be delivered?
Additionally, it is also useful for service providers to break down services into small tasks. This enables service providers to better manage the costs and risks associated with the particular service.
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